From a simple usage & attitude study to a complex market segmentation based on attitudes towards your products or services.
New Product Development research
From co-creating or generating new ideas, finding out the important features, screening the concepts, to testing different packaging options.
From a dip brand health check, to brand monitoring programs.
From advertising evaluation to advertising tracking programs using eye tracking methods.
From a straight forward shopper behavior to a complex ethnographic shopper observation through ‘brick and mortar’ stores and/or websites or mobile apps.
From exploratory techniques to having an overall price tolerance in understanding the consumer trade-off using conjoint or other advanced techniques.