Market assessment​

From a simple usage & attitude study to a complex market segmentation based on attitudes towards your products or services.

New Product Development research​

From co-creating or generating new ideas, finding out the important features, screening the concepts, to testing different packaging options.

Brand research​

From a dip brand health check, to brand monitoring programs.

Advertising research​​

From advertising evaluation to advertising tracking programs using eye tracking methods.

Shopper research​​

From a straight forward shopper behavior to a complex ethnographic shopper observation through ‘brick and mortar’ stores and/or websites or mobile apps.

Pricing research​

From exploratory techniques to having an overall price tolerance in understanding the consumer trade-off using conjoint or other advanced techniques.