Victoria Catarina or Vicky’s educational background is a bachelor degree in Advertising from University of Indonesia (UI).
Vicky has 5 years of marketing research experience, she started her career in market research in Prompt and became a Qualitative Senior Research Executive in Cimigo and currently joins BeeHives as a junior research manager.
She is experienced in various categories, ranging from personal care (male, female and baby), laundry & other household cleaning products, FMCG, construction and home building, and social research.
She is an experienced practitioner of different qualitative methodologies, such as focus group discussions, in-depth interviews, paired interviews, immersions & observations, ethnography, and online interviews.
Besides research, Vicky has a passion in reading. In her spare time, she likes to read a wide range of content to satisfy her eager mind.